Client
The University of North Carolina at Chapel Hill
Project Details
As part of a larger campaign to show the impact the University has on the state of North Carolina, campus leadership decided to re-launch the statewide bus tour that had last taken place 10 years ago. A refreshed visual identity was developed to create consistency and enhance recognition for the tour. A series of iconography and illustrated scenes were created to represent discussion topics and landmarks throughout each of the state’s three regions. The resulting brand was used to create bus wraps, tour materials, ads, luggage tags, signage and an app.
