Client
UNC Adams School of Dentistry

Project Details
The Adams School of Dentistry has been committed to advancing the oral health of the people of North Carolina and beyond since 1950. As the school continues to grow, they realized having a cohesive, bold, and modern brand was important to help engage with their audience. While at UNC Creative, I was tasked with developing a new visual identity and website for the school. Cool, bold colors combined with a traditional UNC palette were chosen to evoke a sense of familiarity and sophistication. Additional elements inspired by smiles and dental floss were developed to make the brand feel more approachable. All of the elements work together to give the school a modern look.